![]() ![]() These products are for people who feel great about themselves.’ ” Signs welcomed “All Races, All Genders, All Countries of Origin, All Sexual Orientations.” “I’m brown, I’m gay, I’m chubby,” Mahdara, who is Iranian-American, said. “It’s always, like, ‘Do you hate those aging spots on your face?’ As opposed to ‘You’re already fierce, you’re amazing, you slay. New lofts, bars, hotels and restaurants are popping up. Many call the evolution of Downtown over recent years gentrification. There is a distinct multiplicity of cultures here with a growing influx of business professionals and hipsters. If you buy a higher end ticket, you can get. Downtown Los Angeles is a busy metropolis of towering buildings, bustling streets, and industrial warehouses. #Beautycon fun booth free“I’m infatuated by the idea that beauty can be something beyond a concealer culture,” Mahdara said. CurlPower Universe was the most interactive and fun-filled booth at Beautycon, as told by attendees and influencers and proven by non-stop lines that. Have an Instagram account or you wont be able to get free products from the booths Be ready to wait in long lines. #Beautycon fun booth fullAmusement-park touches catered to the Snapchat set: ChapStick Duo gave out cotton candy, Rimmell London had a swing set and a jungle gym (the “slayground”), and Anastasia Beverly Hills went full bat mitzvah, with an arcade basketball hoop. Youngsters who had spent their allowances on the fifty-dollar entry fee lined up for makeovers, sampled free eyeshadow, and hashtagged the results. ![]() ![]() Some twenty thousand attendees, many as young as twelve, swarmed hundreds of booths representing behemoths like Revlon and L’Oréal and startups like Elora Lane, which sells eyelashes-by-mail subscriptions. screens blared the slogan “ YOU DON’ T NEED LIPSTICK, LIPSTICK NEEDS YOU”-truth in advertising, when you consider that MAC and Maybelline have to win over the new generation of customers. At Beautycon L.A., which was held during a weekend in August, at the Los Angeles Convention Center, L.E.D. With millennials now representing the largest share of the cosmetics market, Mahdara saw an opportunity to repackage beauty as a user-generated fan community, steeped in the self-empowering language of Instagram. ![]()
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